Hole 15
SEO night run
We scan the website every night, the way Google, ChatGPT and the like read it and the way a guest asks. Whatever is missing gets added. After four weeks we measure whether it worked. Then it all starts again.
- 1
Measure
Every night we scan the website the way Google, ChatGPT and the like see it, and look at how it is found. Page by page, term by term.
- 2
Find
It spots where the club is just short of a breakthrough and where people ask without getting an answer.
- 3
Write
Whatever is missing is added every night. Only from what is verified about the club. It goes online by itself.
- 4
Re-measure
Every change is logged. After four weeks it shows whether it worked, and each one can be undone in one click.
- 5
Report
Once a month the board receives three figures by email. Everything else is in the back end.
24 of 40typical visitor questions are answered well by the website today. Every night we check all 40 again.
Open, for example:
- Are dogs allowed on the course?
- What is the dress code?
- How do I get there by bus and train?
- Can I hire an e-cart?
| Course | Search term |
|---|---|
| 1 | golfplatz nürnberger land |
| 1 | golfclub nürnberger land |
| 1 | platzreife hersbruck |
| 2 | driving range lauf an der pegnitz |
| 3 | golfclub hersbruck |
| 4 | platzreife nürnberg |
| 6 | firmengolf nürnberg |
| Cut · page 1 ends here | |
| 11 | greenfee nürnberg |
| 11 | driving range nürnberg |
| > 20 | golfplatz nürnberg |
Everything below the cut is the work list for the night run.
- 1,861clicks from Google in 30 daysPrevious year: 1,046
- 15,616impressions in searchPrevious year: 7,994
- 6.7average position on GooglePrevious year: 9.1
| 09/25 | 35 |
| 10/25 | 33 |
| 11/25 | 24 |
| 12/25 | 17 |
| 01/26 | 15 |
| 02/26 | 25 |
| 03/26 | 38 |
| 04/26 | 48 |
| 05/26 | 54 |
| 06/26 | 53 |
| 07/26 | 56 |
| 08/26 | 70 |
| 09/26 | 59 |
Google Search Console gerhelm.de, 23 Aug–21 Sep 2026 vs 22 Sep–21 Oct 2025 · Positions: Google search from Nuremberg, 23 Sep 2026
A website isn’t made for Google once. It gets found a little better every night.
Receives from
- PC CADDIECompetitions and lessons as structured data
Passes on to
- Club websiteTitles, markup, answers, every night